Deva Cheerleading Academy

Cheerleading in Chester


Chester Dealership Gives Local Cheerleaders an 'S' for Sponsorship

Posted on October 1, 2013 at 8:30 AM

When a Chester community cheerleading team called out for a ‘H’ for help, local Peugeot dealership, Swansway, was only too happy to step in and donate £300 to the team.

The Deva Cheerleading Academy is a competitive squad – with members aged from seven upwards – and committee members were keen to raise money to help subsidise training gear, uniforms and competition entry fees.

The DCA Allstars learn to cheer, dance, jump and tumble with qualified coaches, before performing at showcase events and competitions. The girls also cheer for a number of local rugby, basketball and American football teams.

Andrew Wakelin, dealer principal at Swansway Chester, said: “As a dealership, we strongly believe in supporting local community groups and as the Deva Cheerleading Academy provides a fun way for young people to exercise, the squad was a natural fit for us.

“We wanted to help raise the profile of cheerleading in our local area, as it’s not a traditional sport and can struggle for public funding – we hope our sponsorship will make a difference to the girls.”

For more information, please contact Swansway Chester on 08436 588316, visit the dealership on Sealand Road or see


Categories: Fundraising